BUT ONLINE PRICES ARE CHEAPER!
Seldom is this true. Of course, some music companies with brick-and-mortar retail locations will charge full retail prices on strings, accessories, instruments, and bows. But the better shops know that they have to be competitive to get and keep the custom of local musicians. And online sales have a number of drawbacks that a local shop simply does not. The most pressing cost of doing business online is that your local luthier needs to stay afloat. When s/he has closed for lack of retail sales, who will repair that instrument you bought online for a few bucks cheaper? |
Why should you do business
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